Back in 1968, working in his small production business,
Mr Romano Freddi identified the biggest problem in
the production of fresh pizza: the short shelf-life of the
product restricted its sale on the market.
This gave rise to the idea of frozen pizza production.
This marked the beginning of the frozen pizza market, which
is still thriving after its remarkable development over the
past 34 years and is unlikely to experience any decline.
The frozen pizza market
At the start of the 1970s, no one imagined that the pizza
would become one of the most important items in the frozen
MANTUA SURGELATI led the way as a producer for Dr.
Oetker, a german national branded product vendor, who was
the first in Germany to launch this product on the market.
It was an instant success and exceeded all reasonable
expectations. From that moment on, more and more companies
throughout Europe included the frozen pizza in their range.
The space reserved for frozen pizzas in supermarkets
continued to grow until the pizza became one of the biggest
selling items in the frozen food sector. Producers stepped
up the pace and were constantly improving the quality of the
product as well as the functionality of production lines.
In the mid 1980s, supermarket chains started to incorporate
the frozen pizza into their own brands. This increased the
popularity of the product among consumers because now it
could now be marked at a lower price compared with that of
the national brands. In recent years, marketing further
contributed to the expansion of the variety on offer, as a
range of different bases and preparation methods were
brought onto the market.
In addition to the original standard pizza, the stone-baked
pizza, the American-style pizza and the uncooked,
ready-to-bake pizza were subsequently introduced.
MANTUA SURGELATI has always made it a priority to
satisfy the needs of customers, even if this sometimes
interfered with productivity. An uncompromising quality
philosophy, reliability and efficiency as well as commitment
to innovation and investment make MANTUA SURGELATI a
trusted and extremely flexible partner.
The above criteria also enable MANTUA SURGELATI to
adapt quickly to new market requirements.
MANTUA SURGELATI is one of the few companies that
produce the entire range of frozen and fresh pizzas in all
sizes and thicknesses, both round and square.
Over the years, service and logistics requirements have also
become more complex, which is why MANTUA SURGELATI
has set up various frozen food storage warehouses with space
for 22,000 pallets.
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